OUR MISSION

is to manage and grow a diversified portfolio of in-house and licensed lifestyle brands.

OUR PHILOSOPHY

These expertises, which span nearly the entire industry value chain, acts as a catalyst to increase value through brand design, innovation, and extension through our licensing agreements. A well-defined, strategic philosphy and mission statement promotes, supports, and protects Rugged Equipment's most valuable assets – our brands.

Rugged Equipment believes that amazing brands are built one step at a time. They also need great people to help nurture and grow them. Our organization is made up of seasoned experts ranging from design, product development, marketing, branding, licensing, manufacturing, importing, digital media and sales. 

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Our strong investments in human capital and technological capabilities drive the unrivaled management and promotion of our in-house and licensed brands.

OUR BUSINESS MODEL

Integration

Heavy infrastructural investments enable rapid product development and royalty upside for our clients

Strong cross-departmental capabilities and communication allow us to tackle any product development project

With our proprietary development process we are able to push product from design to showroom to shelves in record time

Our broad product portfolio  which appeals to different demographics & distribution channels enhances our licensing value proposition

 
 

For more information please contact us at:

 

212-268-8172

info@ruggedequip.com

 

Our Offices

 

 

10 West 33rd Street, 12th floor

New York, NY 10001

 

RUGGED EQUIPMENT

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